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Society of Sport and Event Photographers (Sep) The Society of Sport & Event Photographer’s (SEP) mission is to provide to its members the education and resources necessary to help them become more successful.

SEP CODE OF ETHICS - Each Member pledges:

1. To properly and effectively serve the needs of the ultimate user or consumer of products or services;
2. To provide a professional, competitive, and successful program that will establish and maintain the integrity of the photographic community;

To advertise or communicate to any person or company, by conversation, correspondence, newspapers, magazines, radio, television, or any other means of communication:

a. Factual information only concerned with the growth of the company or its number of operating outlets at the time of communication;
b. True and proper representation of all policies, products, and any other important information which has influence on the consumer;
c. Ethical consumer advertising, to avoid any misleading claims such as, but not limited to,false comparisons, untrue, unproven, orexaggerated statements, or omission of pertinent facts;
4. That all products and services furnished and sold to consumers through, by, or upon the recommendation of the company shall be represented and manufactured with ingredients or materials of acceptable standards approved by the applicable trade, profession, or industry;
5. That it shall completely avoid, by demonstration and action, and shall encourage its personnel to avoid illegal practices of any sort;
6. That it shall respect all contracts, pay all obligations, maintain a good credit rating, and in all other respects follow the highest standards of business conduct;
7. That it shall not, in any way, copy or represent the trademark or other distinguishing marks of other companies with intent to mislead the public; and,
8. That it shall assume the moral obligation to conduct continuing research in its field, to increase its knowledge with respect to all phases of its business operation, to assist it in maintaining a competitive position, achieving better performance and obtaining maximum profits.