This coming weekend is St. Patrick’s Day and to celebrate, our designers have put together the ideal gold template to showcase your weekend shots. Take a look!
 

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Whether it’s an organized shoot, a parade, or a casual album showing your weekend celebrations, this template is sure to get your visitors in the St. Patrick’s Day mood!

This brand new template is available to all of our gold members. No activation is required. Simply create or edit an existing album and select the new template which will be displayed towards the beginning of the list.

Not yet a gold member? Take a look at some of the perks of being a Gold member.

Not sure how to set the new template? You may visit our Storefront Tutorial page where you will find links and guides to help you apply different templates to your albums as well as edit details of each template, giving them your own personal touch. If additional assistance is needed, please don’t hesitate to contact us.

If you haven’t yet, be sure to follow us through Twitter, Facebook or subscribing to this blog to get news on the latest updates and additions as they are made available.

From all of us here at Photostockplus, Happy St. Patrick’s Day!

Regards,

President
Ilan Artzy
 

Posted in Blog

 
PhotoEventPlus.com is a proud sponsor of the PSPA / SPAA 2012 annual conferences at the Renaissance, Las Vegas - February 17-19, 2012

Sat Feb 18^th 9:00 – 10:15 “E-commerce Panel”
We would like to invite you to come join Andrew Fishman and Ilan Artzy to learn about the latest marketing innovations affecting online sales and gallery fulfillment for Sports and event photography.

• Why selling online makes more sense now than ever before
• Marketing tips that make all the difference in successful online promotion
• How to administer effective email marketing on all your events
• Creating a sense of urgency that compels your clients to make timely purchases and increase your bottom line
• How to automate your workflow when it comes to magazine covers, memory mates, T&I’s and custom products online
• Get ready for the Digital downloads Paradigm shift!
• How social media is changing the game
• Coupon Marketing – pre sales and marketing strategies
• Creating volume discounts that respect your ROI and offer clients amazing value
• Increase average order size with multi-pose packages

Additional discussion times include:

Networking break: Sat Feb 18^th 2:45pm – 3:15pm

Vendor reception: Sat Feb 18^th 4:30pm – 7:00 pm.

Breakfast round table discussion: Sunday Feb 19^th 7:30am – 8:45am

We look forward to meeting and exchanging ideas with you. Our clients are our greatest asset and your input is a valued component of our ongoing development.  

http://www.photoeventplus.com

We make Selling Images Easy

1-866-268-9206

Posted in Blog

Posted in Blog

Considering more than 7 out of 10 internet users in the US are online shoppers, at Photostockplus, we understand the importance of assuring a quality customer shopping experience for every client who visits your website.

We have always devoted a large portion of our development projects towards the advancement of e-commerce technology specific to the very unique needs of photographers and today, are pleased to announce the addition of 2 brand new features! 

New Sepia and B&W Preview!

One of the challenges of selling a product online is that unlike going to a physical store, a client does not have the opportunity to physically touch, feel or see the product which is why an accurate visual representation of what they are ordering is a key factor to a product’s online sale.

When it comes to physical prints, through the Photostockplus system, you can offer a large variety of sizes with various finishes and 3 different color palettes; full color, black and white (B&W) and Sepia. In addition to being able to select the color palette of their choice, clients will now be able to see a live preview of the image in its selected palette!

Palette – Color
 

Palette – B&W

Palette – Sepia

Please note: The color palette previews are currently only available for the print products offered by Photostockplus. The preview function is not yet compatible with custom self fulfillment products.
 

Color Preview Available in Multiple Locations!

The new color palette selector and preview features have been implemented in 3 different locations which are presented to clients throughout various stages during their online shopping session. These strategic placements are designed so that no matter the route taken to the final checkout stage, every client is sure to have the opportunity to select their palette and preview their image!

Large Image Preview

Product Edit Screen

Checkout Stage

New Custom Cropping!

Particularly handy for event photo buyers, a brand new custom cropping tool has been added within the checkout stage giving your clients complete control over the selected area of the image which will be used for the product!

The tool has been designed to keep both the image ratio and a minimum size in consideration so you may rest easy knowing clients will never request a product return due to a stretched image.

These 2 brand new additions will be made available to all Photostockplus members. Within the ‘Customize Website’ section of your account, you will now find the following options which you can use to activate these new features manually at any time:

Head on over to the Customize Website section to activate these features today!

Our developers are continuously optimizing and making additions to the Photostockplus service. To stay up to date with all of the additions, be sure to follow us through Twitter, Facebook or subscribing to this blog for immediate news on the latest developments!

Regards,

President
Ilan Artzy

Posted in Blog

Earlier this year, we introduced the addition of a Gold feature called “Marketing Actions” which were quickly used and incorporated into the marketing strategies of many of our top sellers.

Today, we are bringing Marketing Actions to a whole new level with the implementation of custom and automated email notifications!
 

What Are Marketing Actions?

Designed to align special limited time promotions, Marketing Actions is a Gold feature allowing you to set certain automated album changes or a sequence of changes such as price and availability ahead of time! These can be set for specific event albums, or even created as default marketing actions and sequences performed automatically for any newly created event albums!

Looking for a little more information and an inside look? Read our Marketing Actions Blog Update here!
 

New Email Marketing Actions!

On the regular Marketing Actions and Default Marketing Actions pages, you will now find a brand new section towards the bottom of the page dedicated to Email Marketing Actions (EMA’s).

Consider an EMA as the option to line up email notifications for the marketing actions you set. This effectively spreads the word and advises your clients by email about the upcoming changes and promotions for your event albums!

These notices will be sent out to all opt in emails your event album has collected. Please note, in order for your event album to collect emails, you must have the ‘Mandatory Email Login’ option active in order for clients to be presented with the email opt in page before entering your event gallery:

The email addresses collected through this page will be the email list used by the EMA system for any actions set for that particular album.

The ‘Mandatory Email Login’ is a highly recommended feature. Not only is it applicable with the new EMA feature set, but it will ultimately begin collecting a list of the targeted email addresses of interested potential clients automatically which you may export at any time and work into a variety of marketing strategies! Best of all, when a client opts in, they will receive an automated welcome letter including a link to the gallery they have visited and a list of current custom promotions you have set for your event album!

When a client receives either an automated welcome letter after opting-in as shown above, or an email notice from an EMA, the message will look to have been sent from the email and name assigned to your Photostockplus membership, however this is fully customizable through the “Customize Website” section of your admin panel, or by clicking here.
 

Line Up Multiple Notices!

The brand new EMA feature provides you with the ability to send an email notice both the day the action is performed, and additionally, a set number of days prior to the action taking place!

EMA’s are flexible and have been designed to let you implement custom content for each individual email notice so go ahead, get creative and line up some special limited time offers and promotions today!

If you are a Gold member, EMA’s will now be made available automatically in your account and are accessible through both the Default Marketing Actions section, and through the independent Marketing Actions section available for each individual event album!

Not a Gold member yet? Take a look at some of the Gold benefits.

Our developers are continuously optimizing and making additions to the Photostockplus service. To stay up to date with all of the additions, be sure to follow us through Twitter, Facebook or subscribing to this blog for immediate news on the latest developments!

Regards,

President
Ilan Artzy

Posted in Blog

From your photography style and the images you take, down to the interaction with your clients, your photo business is a unique one. Through an ongoing marketing effort and strategy called branding, your company logo can slowly become a recognizable seal and visual guaranty of the unique service and quality they can expect from your business!

Today, we would like to introduce the addition of an easy to setup and free service to all Gold members which can kick start your branding efforts in no time!
 

New Custom Watermarks!

When editing an album, you can set various settings for the semi-transparent watermark that will be displayed on each of your images.

All members can enter a custom text as a watermark however if you are a Gold member and currently have a custom business logo, you can now set up your account to apply your logo or any image as the default watermark for all future uploaded images!

Don’t have a custom logo yet? We can help! Contact us for more information on our custom logo design service and let our team of top designers put together the perfect logo for your brand!
 

Setting Up a Custom Watermark

To set up your custom watermark, prepare a 700×700 pixel .PNG of your logo or the image you would like to use and simply contact your account representative or our Pro Services Department to request the change! Your custom watermark will then be applied to each image newly uploaded image automatically!
 

Around the Clock Branding!

From the moment you set up your custom watermark, each time a potential customer browses through your galleries and previews a new image, they are reminded of your company logo which is automatically and effectively working around the clock towards the branding of your business!

If you are a Gold member, contact your representative and set up a custom watermark today!

Not a Gold member yet? Take a look at some of the Gold benefits or Upgrade to a Gold Membership Today for a month or more to implement your custom watermark permanently to your account!

Many updates still to come so if you haven’t yet, be sure to follow us through Twitter, Facebook or subscribing to this blog for immediate news on the latest developments and additions!

Regards,

President
Ilan Artzy

Posted in Blog

From loud rock music in a young clothing store to a light classical piece at a high end furniture gallery, music has been used to enhance customer experience and set the proper mood around the display of various products in many major industries and photography is no exception …
 

Select a Song and Set That Mood!

While creating or editing an event album, you have the ability to select one of 8 stock musical pieces to be played during a slideshow presentation of your album! These songs are available to all Photostockplus members and include a variety of genres from rock, easy listening, orchestral and solo pieces!
 

55 New Songs to Choose From!

Ideal for wedding and event photographers, songs include such classical masterpieces on top of the list for many a bride such as the “Wedding March”, “Fur Elise” and “Ave Maria” along with additional compositions from Bach, Beethoven, Mozart and others.

Need to kick things up a little? No problem! Well over a dozen tracks are available from rock, rock anthem and heavy rock to get your clients ready for a high energy gallery!

If that isn’t enough, you can enjoy a selection of tunes to help set a more specific mind frame from “a day at the spa” to a romantic walk along the beach!
 

Free and Automatic Access to all Gold Members!

This brand new music bank will automatically be added and accessible to all Gold members at no charge!

Not a Gold member yet? Take a look at some of the Gold benefits.

Many more updates coming soon so if you haven’t yet, be sure to follow us through Twitter, Facebook or subscribing to this blog for immediate news on the latest developments and additions!

Regards,

President
Ilan Artzy

Posted in Blog

Looking to encourage more photo sales and improve your clients’ shopping experience? Give them the ability to add products quickly and easily as they are browsing your galleries with the all new and improved shopping cart! 

New Shopping Cart Design!

 The brand new ‘catalogue style’ shopping cart allows your clients to browse and add available products quicker than ever without ever leaving the page! Helpful tabs separate product categories from prints, gifts, image downloads and ‘featured’ which will include the custom selection of featured products you have set for your gallery!
 

The new ‘Gifts’ tab will incorporate product thumbnails to both entice and give your clients a visual idea of the various available products! For members offering self fulfilment products, your custom products and images will also be included in this section of the cart automatically!

Cart Accessible as Both a Pop Up and Static Format!

While browsing through your galleries, the brand new cart will be accessible to your clients in 2 different locations; on a thumbnail page in a pop-up format by clicking on the ‘Order Products’ link and towards the bottom of any image preview page in a static format!

Pop-Up Format

Static Format

Add Products As You Go!

As opposed to adding products only towards the end of their visit, the new cart format and multiple access points encourages clients to add products throughout the browsing process effectively letting them add various quantities of any item for a particular image in a few clicks and quickly returning to discover more of your images!

This brand new cart format is available to all Gold members at no extra charge upon request. Simply contact your account representative or our Pro Services Department to request it to be turned on or off at any time.

Not a Gold member yet? Take a look at some of the Gold benefits.

As always, the best way to stay up to date on service improvements, updates and other goodies is by following us through Twitter, Facebook or subscribing to this blog so if you haven’t yet, be sure to check it out!

Regards,

President
Ilan Artzy

Posted in Blog

As a follow up to our recent Gold feature update of larger image previews, we are now pleased to introduce larger images for your event gallery main page! Before jumping into the update, here’s a little background information for those unfamiliar with the feature.

By default, the homepage of your event gallery includes multiple image thumbnails. Instead of a gallery view, you may change this to an event main page featuring an image of your choice. Consider this as a cover page for your gallery. To activate this feature, simply create or edit an event album and tick the “Feature large view as main page of the event” box as seen below:

Once this function is active for your event album, when a client visits the main page of your event, instead of having the original gallery view, they will see the featured image you have selected in a brand new, much larger format:
 

New Larger Event Main Page Image for Pro Members

For all Photostockplus users, this update will automatically change your main event image to the new larger format with a maximum width of 500px as shown above, but why stop there?

If you are a Gold member, you may request the main event image of your galleries to be even larger to a maximum of 700px!
 

New Larger Event Main Page Image for Gold Members

For any Gold member wishing to request the larger 700px maximum, simply contact your account representative or our Pro Services Department to request it to be turned on or off at any time.

Not a Gold member yet? Take a look at some of the Gold benefits.

Whether at 500px or 700px, please note that in order to take advantage of the maximum size for your event main page image, we recommend removing all additional text on your main page as text will dip into the available size for the image itself.

To receive immediate news on the latest service improvements, updates and other goodies as soon as they are made available, be sure to subscribe to this blog. You can also follow us on Twitter and Facebook for regular service updates, photography news, gadgets, tips and more!

Regards.
The Photostockplus Dev Team

Posted in Blog